Delray is the most demanded area now among HNW buyers coming to Palm Beach County. Inside the ocean to Atlantic Avenue gem is an area coveted by most in-the-know buyers...Seagate! And we just introduced a crown jewel in the little enclave! Take a look: it is footsteps to the ocean, Seagate Beach Club and most of all...Atlantic Avenue. And it is the only Four Bedroom, ready to go villa (even furnished as a option). $3.450m...just reduced to $3.295m. And it is upgraded beyond anything designers normally do. Come see it. Start with this video...

Insight: understand the neighborhood market and the insights behind buyer demand...then create your edge!

As a Brand guru, I really celebrate the Sotheby's  and Sotheby's International Realty Brands! Stellar, strong and an edge, up there with the best! (I ran Brand Coca-Cola at the Atlanta based headquarters for the world, so I know). But something unbelievable happenned two years ago!! 

ONE Sotheby's and their CEO Mayi De La Vega and her son Daniel acquired our affilate and i became part of ONE! This has been inspiring being part of their team, with an excellence and culture that rivals the company I founded (with partner Robin Austin) Fusion 5. I wake up every day excited by the what is emerging for/with me and us!! I call it "Leading As ONE".

Insight: not all realtors and realty firms are equal! Set your bar highe and seek excellnce! (Start with One!)